Volkswagen

Volkswagen’s top U.S. marketer on its ‘SNL’ sponsorship and EV strategy

Fred Armisen, Bill Hader and Kristen Wiig reenact Saturday Night Live's "The Californians" skit in an a Volkswagen ad for the ID Buzz EV.
From left, Fred Armisen, Bill Hader and Kristen Wiig reenact Saturday Night Live's "The Californians" skit in a Volkswagen ad for the ID Buzz EV. (VOLKSWAGEN)
ES
By:
E.J. Schultz, Ad Age
March 20, 2025 10:00 AM

Featured Stories

Nissan upping U.S. Rogue production 56% to skirt import tariffs
Nissan upping U.S. Rogue production 56% to skirt import tariffs
Vehicle leasing company offers new revenue streams for dealership group
Vehicle leasing company offers new revenue streams for dealership group
Dealership buy-sell database updates: Details on stores trading hands across 8 states
Dealership buy-sell database updates: Details on stores trading hands across 8 states
GM recalling some full-size pickups, SUVs for V-8 engine defect
GM recalling some full-size pickups, SUVs for V-8 engine defect