Stellantis scraps incentive ‘shell game,’ boosts marketing to recoup lost share
Stellantis executives who met with dealers at the NADA Show in New Orleans: Jeep North America chief Bob Broderdorf, U.S. sales chief Jeff Kommor, Ram CEO Tim Kuniskis, North America COO Antonio Filosa, Dodge CEO Matt McAlear, Mopar North America chief Mike Koval Jr., Chrysler CEO and Alfa Romeo North America chief Christine Feuell, and North America dealer network development chief Bill Peffer. (MARC PAGANI/STELLANTIS)
