Ram builds momentum heading into 2025 under new CEO Christine Feuell

Ram 1500 RHO mid air during media drive in Holly, Michigan — Ram is working to churn out a better mix of higher-end 1500 pickups such as the RHO seen here going airborne at a media drive. (AUTOMOTIVE NEWS)

Last Updated

November 10, 2024 11:00 AM

Better marketing and incentives have improved Ram’s U.S. sales in recent months ahead of a crucial 2025 when it will launch its first electrified pickups and freshened heavy-duty models, brand CEO Christine Feuell said.

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