Hans Greimel is an award-winning American business journalist and book author who covers Japanese, Korean and other Asian automakers from Tokyo as the Asia editor at Automotive News. Greimel’s coverage of the rise, fall, arrest and escape of former Renault-Nissan Chairman Carlos Ghosn won the national 2019 Folio Eddie Award in the category of Best Series of Articles. The scandal also inspired the book "Collision Course: Carlos Ghosn and the Culture Wars that Upended an Auto Empire," cowritten by Greimel and published by Harvard Business Review Press in 2021.
As an international reporter, Greimel has reported from 19 countries on four continents. Before joining Automotive News in 2007, Greimel was a foreign correspondent with The Associated Press, with postings in New York, Japan, South Korea and Germany. Greimel’s prize-worthy work includes his coverage of the rise of China’s auto industry, the leadership style of Toyota President Akio Toyoda, Toyota’s unintended-acceleration crisis, the 2011 earthquake-tsunami in Japan and a groundbreaking expose that documented rampant price fixing among Japanese auto parts suppliers.
Born near Detroit, Greimel has a bachelor’s degree in political science and philosophy from the University of Michigan and a master’s degree in international affairs from Columbia University in New York. Greimel’s perspective on the global industry is often sought as expert commentary in interviews by such broadcasters as BBC, Reuters TV, Al Jazeera and APTV, as well as the Japanese networks TV Tokyo, NHK and TBS, and South Korea’s KBS.