ES
By:
E.J. Schultz, Ad Age
May 01, 2025 08:52 PM
Featured Stories
Nissan goes full throttle on retail sales with revamped dealer compensation plan
The Japanese automaker will ditch about 20 performance-based metrics for a singular metric: new-car sales. The Nissan One program, which launches June 3, ties dealer variable margin to achieving retail volume goals.
